Kerrick W. Bubb, MBA, AIF^®

President & CEO 
kerry@kwbwealth.com
CA Insurance Lic. #0732669

LIKES:
• Nice people
• Dogs
• Sincerity
• People that show up on time

DISLIKES:
• Inconsiderate people
• Overcooked meat
• Washing windows
• Crowds

Kerry loves destinations and adventure!

The youngest of three brothers, raised as a military brat and moving every few years, made childhood very exciting. Bearing the brunt of his elder sibling’s practical jokes and the “on the go” gypsy lifestyle shaped Kerry’s personality and likely his desire for adventure. Kerry lived in multiple countries and locations, including Libya, Canada, Biloxi, Miami, Victorville, and Merced, and finally settled in Redlands, CA, in the late 80’s. The gypsy life made for interesting conversations when Kerry was asked, “Where are you from?” Kerry’s favorite place by far was Miami, FL. This is where he got his affliction for the ocean and boating.

Kerry attended Grove City College in Grove City, PA, obtaining a B.S. in Industrial Engineering, participated in ROTC, and joined the USAF upon graduation. His second military assignment in 1984 brought Kerry to Norton Air Force Base, San Bernardino, CA, and ultimately became a long-term SoCal resident. During his USAF career, he completed his MBA in 1987. Unbeknownst at the time, this is when his career in wealth management solidified.

Kerry likes to have many sticks in the fire and wouldn’t be happy if he was idle. While serving in the USAF, he dabbled in residential real estate properties and investments. In 1987, after leaving the USAF, Kerry went to work for a small investment firm in San Bernardino and launched his career in financial services. In 1996, he started KWB Wealth.

Kerry likes to have fun and make an impact on people’s lives. He loves meeting with clients, discussing their goals, and helping them achieve positive financial outcomes. Kerry gets excited and giddy when people are ready to do the challenging (and rewarding) work to secure their financial future. He likes to keep things accessible and implementable and prioritizes steps so clients can confidently act. He also loves mentoring the entire KWB Team so they, too, can share the wisdom with all of KWB’s current and future clients. Kerry eats his own cooking and is eager to share the ingredients for building and securing financial success.

When not at KWB, Kerry spends his time with his wife, Lisa, their two children, their spouses, and four grandchildren. Another activity that keeps Kerry’s attention is farming 40 acres of navels and avocados. If he’s not on the farm, you’ll likely find him on the water with Lisa, cruising off the California coast, through the Panama Canal, or in the Pacific NW. Remember, he likes destinations and adventure. And, of course, there are three dogs, a tractor, utility vehicles, and a truck that help produce a bountiful harvest and keep him entertained. Man’s gotta have a truck!

Robert Bullock

Chief Wealth Manager
robert@kwbwealth.com
CA Insurance Lic. #0B26733

LIKES:
• Walking on a beach
• Hiking in a forest
• Finding a new winery
• Red and light blue

DISLIKES:
• Cleaning out the gutters
• Standing atop a ladder
• Cat allergies
• Aggressive salesmen

Robert is a Chief Wealth Manager famously known for being one of the first KWB Wealth employees. Robert started his career at Merrill in 1992 and shifted into the Credit Union space in 1994 after replying to Kerry's job posting in the LA Times. Robert mailed (yes, mailed!) his resume to Kerry and their partnership began even before KWB Wealth opened its doors in 1996.

Robert was born in the same Tampa, Florida, hospital as his parents; however, his childhood was anything but local. Robert spent his early years on the Caribbean Island of Hispaniola, followed by two years in Atlanta, Georgia. Eventually, his parents decided it was time to settle down, and he completed his high school and college years in Texas.

After earning his Bachelor of Business with a degree in Finance and a specialization in investments, Robert obtained a PFP (Personal Financial Planner) certification through UCLA Extension.

Robert is motivated daily by his conversations with clients. He enjoys listening to others share their hopes and dreams and help develop a plan for them. He is a consistent support system, always encouraging clients through the years as they slowly achieve their definition of success. It’s what makes his days unique and awarding.

Besides mixing the perfect martini, Robert is known for his investment common sense, experience, and residential/rental real estate knowledge. With 30 years of experience in consumer lending and retail investments, Robert’s approach focuses on maintaining a long-term perspective with a healthy dose of common sense. This is what he’s seen successfully guides clients through market rough patches.

When he’s not hiking a local trail or traveling to New Mexico, Robert spends his time on the local neighborhood association projects and historical society’s functions. He loves Art Deco design. Next time you’re chatting with Robert, ask him about his New Mexico home he built from scratch, his land tortoise Margaret, or his success in preserving his Pasadena community.

Robert prefers to be called “Robert” but clients and the KWB staff consistently find themselves saying “Bob.” One day, we will kick this habit.

Diana Sailler

Partner & Executive Wealth Manager
diana@kwbwealth.com
CA Insurance Lic. #0F45729

LIKES:
• Listening to my children laugh
• Camping
• Date nights with her husband
• Dark chocolate
• Walking in nature

DISLIKES:
• Being cold
• Rude people
• Leftovers
• Wet socks
• Runny egg yolks

Diana is one of our most tenured team members, starting before she was an adult! She truly values her role and teammates and can be found leading wellness practices within our firm to make sure everyone is feeling their best. Diana’s compassionate and loving demeanor most likely comes from being a wonderful mother of two.

Growing up in Yucaipa, where she still resides, Diana was constantly playing sports with her brothers. Being a middle child and only girl had its challenges, but she could always keep up and was top competition; she is as competitive and determined today as she was back then. Diana has fond memories of time with friends and visiting family. She loved summers in Oregon with cousins hiking and boating, occasional trips to Disneyland, and marrying the love of her life, Jesse.

A month after graduating high school, Diana joined the KWB team. While working full-time, Diana attended Crafton Hills College earning her associate degree, and later Cal State University San Bernardino for her Bachelor’s in Business.

Diana continues to devote her time to mentoring the next generation of advisors. For over a decade, she was the only female advisor. She is excited to have more female advisors on the team and industry wide. In addition to assisting with the firm's vision to create a diverse, exceptionally skilled team, Diana continues to pursue industry trends regarding financial planning and servicing clients actively. She’s helping the team focus on solutions and opportunities for growth.

Diana has always valued deep connections with people and considered becoming a counselor before choosing the financial advisor path. She realized financial planning was equally important and offered a form of counseling all its own. Diana cherishes the deep connections she creates and maintains with clients. She often shares many experiences of how she has helped clients realize their retirement dreams.

Diana specializes in retirement and income planning, as well as budgeting strategies. She has extensive knowledge in behavioral finance and guides clients through goals-based practices to help them realize their dreams and purpose in retirement. She is also sought after within the firm for Medicare information and resources.

Diana loves spending time with family, weightlifting, yoga with her mother-in-law, and gardening when off the clock. You can also find her hiking local trails and camping with her husband and two children. She wholeheartedly believes in working hard AND playing hard. Her husband, Jesse, boasts about how incredibly skilled she is at recognizing famous people’s faces and voices, and somehow, she’s better at playing pool and cards with her non-dominant hand. Don’t let that fool you; she’s a pool shark!

If realizing your dreams, overall wellness, yoga, or camping particularly interests you, chat with Diana. We’re sure you’ll learn something and walk away feeling seen heard, and a new appreciation for life!

Michael Razzouk, MBA, CPWA^®, AIF^®

Partner & Executive Wealth Manager
mike@kwbwealth.com
CA Insurance Lic. #0G60381

LIKES:
• Mountain biking
•Spending time with family
•Animals – He’ll never outgrow petting zoos!
•BBQ
•Old Comedies
•Wool Socks

DISLIKES:
• Back pain
• Mustard
•Messages about his car’s extended warranty expiring

Are you ready to craft a plan for your brightest future? You have a meaningful story to tell, and Mike is a person who loves to listen, to care for others, and to share his passion for finance to help deliver your best outcomes.

Mike was born and raised in Loma Linda, the only “Blue Zone” in the USA. Mike’s upbringing in the Seventh Day Adventist (SDA) church gave him a foundation of stewardship to others, the importance of community and belonging, and healthy living. Now living in Redlands, Mike jokes that he’ll live into his 90s from breathing in that blue zone air while growing up.

A summa cum laude graduate from the University of California, Riverside, Mike studied political science as an undergrad, intending to enter law. However, Mike was called on a different path after learning why his grandparents lived with him and his family growing up. His grandpa was an orthopedic surgeon, and his grandma was one of the first women anesthesiologists. They earned good money and saved for retirement. Unfortunately, they fell victim to poor advice, bad investments, and shady characters. Their wealth and retirement savings were lost.

After learning their story, Mike turned his focus to finance with a passion to help protect the wealth of others. He started his journey as an executive assistant at KWB Wealth and quickly fell in love with financial planning.

In 2009, Mike completed his MBA with a Finance concentration through California State University, San Bernardino (CSUSB). He then started working as a financial planner at KWB Wealth and was invited to become a partner in 2018

He continues to help families grow and protect their wealth. Mike inherited a love of teaching from his father, a retired marketing professor at CSUSB. He has a knack for simplifying the complex when educating others during financial planning.

Mike is a Certified Private Wealth Advisor^® professional. He thrives on tackling complex cases and delivering smart solutions with a genuine care for others. Mike works best with business owners and high-net-worth individuals and families, providing them with specialized knowledge of complex estate planning techniques, gifting approaches, executive compensation packages, and strategies that can provide substantial tax savings.

In addition to his expertise in wealth management, Mike is also the authority on retirement plans at KWB. He works closely with business owners to design plans that retain employees and provide favorable means to build true wealth for retirement. Mike has also extensively researched social security and enjoys helping families maximize their collection strategies.

Mike’s love of nature and exercise attracted him to mountain biking. When he’s not sharpening his mind in the office, he’s out sharpening his reflexes on the local trails. His German shorthaired pointer, Wyatt, shreds the bike trails with him. Wyatt is the most famous dog in Loma Linda. Mike also has a powerful sense of American pride and enjoys the most American style of cooking – barbeque. Brisket, beef ribs, and competition chicken thighs are his favorite.

Mike is blessed with a fantastic wife, Sheree, and a beautiful daughter, Amelia. He loves to chase Wyatt around the house with Amelia on his shoulders.

Rachel Bubb, MBA, CFP^®, ChFC^®, CEPA^®

Partner, Business Development Officer & Wealth Manager
rachel@kwbwealth.com
CA Insurance Lic. #0M75627

LIKES:
• Backpacking
• Running
• A life with dogs - and CATS!
• Trader Joe’s dark chocolate peanut butter cups
• Boating

DISLIKES:
• Single-use items
• Waiting at the airport
• Heels
• Not living next to the ocean (yet!)

Rachel may stand just 5’1" tall, but her energy fills any room she enters. Since childhood, her favorite saying has been, “I’m just trying to have a good time!” Raised by adventurous parents, Rachel and her family spent summers on Catalina Island, winters dirt biking, and traveling during school breaks. That’s how Rachel lives her life today – winter weekends skiing, summer weekends backpacking, boating, scuba diving or snorkeling, and weekends in between visiting friends or traveling to new places.

Values instilled in Rachel in childhood taught her the power of a solid financial foundation. Working in the financial industry, she’s recognized that learning the why and how to build this foundation is not universally taught. Rachel is driven to bridge that gap, believing in equitable, straightforward financial education for all.

Rachel’s expertise lies in integrated financial planning. She believes genuine wealth germinates and flourishes when financial strategies sync with your personal vision of success and purpose. She focuses on building strategies for clients centered around achieving financial goals and a broader, impactful life vision. Working with Rachel, clients gain an ally in their journey toward financial clarity and empowerment. As a professional woman balancing building a career with building a family, Rachel is sharply attuned to the challenges and opportunities faced uniquely by women in business. Rachel has a special affinity for and commitment to helping women optimize thriving businesses, build financially rewarding careers, and create wealth for themselves and their families. Rachel is a member of the American Association of University of Women (AAUW), which affords her the opportunity to network with and learn from women in the drivers' seats of their careers.

A proud UC Berkeley alum, Rachel graduated with distinction in Conservation and Resource Studies. Cal was where she discovered her thirst for business, knowledge, compelling conversations, and good food! After college, Rachel embraced farming, excited about food systems and the power of community. However, she realized farming suited her more as a hobby and shifted to finance in 2018, where she immediately fell in love with working with people and creating financial strategies. Rachel’s rigorous Berkeley study regimen equipped her to quickly earn her Securities 7 and 66 licenses, her CFP® certification, and become a Certified Lightyear Coach. Today, she’s pursuing an MBA at UC Berkeley’s Haas School of Business, set to graduate in May 2025.

Rachel hasn’t lost her passion for farming and environmental stewardship. She and her husband, Stu, are the proud founders of Stubb Farms, a quaint venture renowned for vine-ripened heirloom tomatoes and fresh farm eggs! The couple continually seeks innovative waste-reduction strategies and sustainable farming techniques. They are now taking on a bigger project of managing 40 acres of citrus and avocado trees with a mission to transition from conventional farming practices to organic and regenerative.

For a personal approach to finance that balances numbers with purpose, connect with Rachel. She is passionate about empowering individuals to craft retirement strategies and navigate business and legacy transitions, ensuring a brighter future for themselves and their families. And if you’re interested in farming, seasonal crops, or joining the local food movement, Rachel is always eager to share her enthusiasm and knowledge!

CFP Board owns the marks CFP^®, CERTIFIED FINANCIAL PLANNER™, and CFP^® (with plaque design) in the U.S.

Claire Lucchese, CFP^®, ChFC^®

Wealth Manager
claire@kwbwealth.com
CA Insurance Lic. #4208286

LIKES:
• Being a crazy cat lady
• Chick-fil-A
• Keeping up with the Kardashians

DISLIKES:
• Not having enough ICE in a drink
• ALL condiments

Claire grew up in the small town of Sherman, Texas, and said her goodbyes when she was recruited to play basketball at the University of Redlands. She had never been to California before deciding to move but took a chance! She studied Global Business with an emphasis in Finance and, in her junior year, became the University's financial department tutor. She learned French and traveled and lived in Italy and France for two summers while attending the University of Redlands. Claire fell in love with Redlands and has been here for almost seven years. She recently joined the Alumni Board of Directors for the University of Redlands and is excited to get more involved in the community.

Claire was introduced to KWB Wealth through a seminar hosted by the University's business school. After interviews and getting to know the team, one thing led to another, and she officially joined KWB in July of 2021. Since joining, Claire has earned her Series 7 and Series 66 securities licenses, and her CFP®, Certified Financial Planner designation. Earning the Certified Financial Planner designation is the greatest achievement of her professional career so far. What she loves most about KWB is the opportunity to learn and receive mentorship. She also appreciates the friendships she has made with the entire team, both personally and professionally.

Being a financial planner is all about making the complex world of money simpler. Everyone has dreams - taking a once-in-a-lifetime trip, buying their dream home, helping to provide for generations, or just the desire to feel secure in retirement! With the skills and experience Claire gains daily working alongside KWB’s lead advisors, she strives to learn how to better serve clients. Claire wants to guide people through their finances and help them find the best path to reach those dreams. Her favorite part of the job is watching the stress melt away as clients establish a clear plan and realize that managing money can be straightforward. It just takes a bit of guidance and the right strategies.

Regarding free time, Claire enjoys spending time with her two kittens, Spooky and Mango, and her fiancé, Sam, set to marry in June 2025! She is working on starting an official Instagram page for her cats to go along with their TikTok account. Some in the office would say she is a crazy cat lady! If it is not about cats, she usually talks about or visits her family in Texas. Her perfect day would go like this: first, go to the Redland's Farmer's Market on a Saturday Morning, eat her favorite snack, a fresh bowl of strawberries, and lastly, spend the whole day with her cats and Sam, of course!

CFP Board owns the marks CFP^®, CERTIFIED FINANCIAL PLANNER™, and CFP^® (with plaque design) in the U.S.

Trent Maher

Associate Wealth Manager
trenton@kwbwealth.com
CA Insurance Lic. #4430777

LIKES:
• Live music
• Yellow cake with chocolate frosting
• Wine
• The Sierra Nevadas

DISLIKES:
• Bad drivers
• Humidity
• Sunburns
• Cucumbers

Trent, short for Trenton, was born and raised in Napa, California. Growing up, he always had a baseball in one hand and a bat in the other; when the sun was shining, you could find him and his brother, Colton, playing wiffle ball in the backyard and in the summers, he was playing in baseball tournaments across California and Nevada. His hard work and commitment paid off! He was recruited to play baseball at the University of Redlands, set to start in the fall of 2020. However, in March 2020, our world was rocked and the pandemic forced Trent to rethink his move to SoCal. Trent decided to stay local and spent the beginning of his college years taking online classes at Solano Community College and practiced with their baseball team.

With his eyes still set on the University of Redlands, Trent moved to Redlands in the fall of 2021 to finish his college years. He majored in Business Administration and minored in History; his favorite class was Business 226: The Rise of Capitalism. Trent did not continue his baseball career at Redlands but, instead, leaned into his other interests. He was a member of the Redlands Student Invest Fund Club and the soccer club (they won a league championship!) He spent May term volunteering as a sports coach at the Redlands YMCA, and while in school, he interned remotely at a property management company based in North Carolina.

Trent has always had an interest in finance and investments. His family would give him books on the subject matters, and he never got bored! He remained curious and became a sponge for everything related to the financial advice industry. Trent discovered that financial planning was the perfect opportunity to marry his interest in finance and his eagerness to help others. Trent is in the process of earning all his required Securities and Insurance licenses – SIE (passed!), Series 7 and 66, and California Insurance license. Wish him luck!

When not at work, you can find Trent at the local CrossFit gym or out on the golf course trying to break 100. When his body needs a break from all the activity, he will read a book from one of his favorite genres including historical non-fiction, Science Fiction, and Fantasy. On gameday, Trent loves to root for the San Francisco Giants and 49ers.

Leslie Carnahan

Associate Wealth Manager
leslie@kwbwealth.com
CA Insurance Lic. #4481741

LIKES:
• Staying active
• The beach, of course!
• 10-minute naps
• Walking around the block with Atena to pick up trash

DISLIKES:
• Trash
• Being cold

Leslie is a kind and smiley person. She makes it a goal to be an active listener and is a natural problem solver — though she admits this can sometimes be annoying to her close friends.

Leslie has two cats that keep her in a routine. She would readily admit she has a favorite: an orange boy named Kishi, who follows her around the house. He’s named after the Kishu mini mandarin orange.

Leslie enjoys spending time with her family, especially sharing good laughs with her parents. They often bring along their boxer, Lucy, who feels like a third sibling. Her brother, Duane, lives in Colorado with his wife and dog in a trailer as he works as an electrical lineman apprentice. The family loves rock climbing together.

Leslie is active in her church community, helping with the children. As a former teacher, she enjoys watching them on Sundays and appreciates the week-long break in between. She has a great group of friends and loves running into familiar faces in Redlands, remarking on how the world seems to be getting smaller. She’s known for her one-liners — though she might laugh at them more than anyone else.

Steven Gormley, CIMA^®

Partner & Director of Portfolio Management
steve@kwbwealth.com

LIKES:
• Notre Dame football
• Bourbon
• Al Pastor tacos
• Disneyland
• Golf

DISLIKES:
• Avocados
• Yardwork
• Traffic
• Sick Kids

Steve is your go-to guy regarding investments, portfolio management, behavioral finance, and bourbon – if you ever have any questions. Steve grew up in Ontario, California (not Canada) and is an Ontario High School Athletic Hall of Fame member for baseball. His senior year, Steve had a 9-2 pitching record for a squad that went 24-5 that season and won their league. After a successful high school career, Steve headed east … to the University of Redlands. His trips back and forth home to do laundry were challenging but worth it.

Steve was a pitcher for the University’s baseball team all four years of college. He’ll tell you he could throw around 90MPH, but it was probably closer to 85MPH. Steve graduated in 2005 and immediately entered the wealth management industry. He worked at a local firm for three years, but the Great Financial Crisis impacted his position. Fortunately, in 2009, he joined KWB Wealth and has led the firm's portfolio management ever since.

Steve is a puzzler (puzzle put-er together-er). He loves the puzzle of putting investments together to help families sleep well at night while generating income through retirement. One of Steve’s favorite parts about working at KWB Wealth is the firm’s ability and desire to work with thousands of families instead of a select few, like many other industry firms. Being able to assist so many people is truly Steve’s “Why?”

On his off time, Steve loves to travel, golf, and watch Notre Dame football – sometimes even attempting to do all three in one vacation. He moved to Yucaipa in 2013 with his wife, Kelsey. They have two wonderful children, Daniel (2014) and Maggie (2017), and a dog, Lily. Steve is also our in-office Disneyland expert. Next time you see him, ask him about his favorite ride or favorite hidden Mickey in the parks. Trust us, he loves talking about Disneyland and is a professed Dis-nerd. He even wrote a blog about it!

Emily Tejeda

Partner & Chief Compliance Officer
emily@kwbwealth.com

LIKES:
• Spending time with grandkids
• Traveling
• Spa Treatments
• Riding her eBike

DISLIKES:
• When you’re about to sneeze and then… nothing
• Junk mail
• A dirty house
• Cold, rainy weather

Emily joined KWB Wealth within a week of opening its doors in 1996. She started her career in financial services in 1992, working with Dean Whittier Reynold, and moved on to TSI Financial in 1994, where she met Kerry Bubb. The rest is history.

Emily was born at Fort MacArthur Army Hospital in San Pedro, CA, and when she was a baby, her parents moved the family to Redlands. From 1977 to 1983, young Emily performed in the Redlands Great ‘Y’ Circus, known as the “Oldest Community Youth Circus in the World.” There are only a handful of programs like this in the United States. Performances included unicycle, acrobatics, perch, Roman ladders, and multiple trapezes. Emily and her family have a long history in Redlands. She met her husband, Sal, and raised their three kids here. Emily has a huge extended family and loves hosting family parties and holidays.

Since day one Emily has been involved in operations, ensuring the back office runs smoothly and clients get the outstanding service they deserve. She is now a partner at the firm and Chief Compliance Officer. Legal jargon and meeting compliance standards in a heavily regulated industry make for exciting times in the office. Emily is committed to a strong culture of compliance with a foundation of integrity, trust, and confidence to empower advisor success with the highest standards of care that are in the client's best interests.

When she’s not at work, Emily finds her happiness on the move, staying active with her husband. She likes to explore unfamiliar places in nature, travel throughout the US, visit exotic beach destinations, and recently enjoyed a tour of European historical sights. Emily’s two grandchildren also fill her life with joy, excitement, and fun!

Next time you see Emily around, ask her about when she swam with sharks in Belize or tasted wine in the vineyards of Italy. You won't be disappointed.

Jamie Vickery

Client Service Manager
jamie@kwbwealth.com

LIKES:
• Decorating for the holidays
• Baking
• Glamping
• Rom-Coms

DISLIKES:
• Bananas
• Canned tuna
• Putting laundry away
• Common Core Math

Jamie grew up in Yucaipa, CA, and is the youngest of two daughters. She was the “tom-boy” of the family, constantly climbing trees, making mud pies, and absolutely loved getting dirty and playing outside. Fast forward to today, Jamie enjoys baking real food (no more mud pies) and uses her mom’s unique recipes. She is also a boy mom, so being outside with her three boys is a daily enjoyment.

Staying local, Jamie received her associate degree from Crafton Hills College in Yucaipa. She joined KWB Wealth in 2001 as a file clerk and is now the Client Service Manager. Jamie ensures the back-office support has the training and guidance they need. She uses her work experience and knowledge to help others succeed. Jamie believes every day is a new adventure that allows you to learn and grow.

When she’s not working, Jamie spends her time with her family. Since 2009, she and her husband Brian have enjoyed getaways in their travel trailer, weekend mini vacations with the family, and teaching their boys how to cook and bake with new recipes. She also loves a good DIY project, especially when it is a fall or Christmas decoration.

You should know that Jamie's favorite part of her day is changing the “Thought of the Day.” Daily, Jamie writes a motivational quote on her whiteboard for the KWB team and clients to enjoy and be inspired by. With each new positive message, she can see how it positively affects those around her.

When you’re chatting with Jamie, please don’t be shy to ask her what the Thought of the Day is or what new recipes she is trying these days.

Katie Reynosa, ChFC^®

Client Experience Manager
katie@kwbwealth.com

LIKES:
• Weekend beach trips with her girls
• CrossFit
• Coffee
• Cooking and baking
• Being organized

DISLIKES:
• Cleaning floors
• Traffic
• Interior Decorating
• Eating noises
• Entitlement

Have you ever received an incredible gift from someone that made you think, “Wow, how did they come up with that idea?” or maybe, “My goodness, they remembered every last attention to detail!” Katie is all that and more about being our Client Experience Manager. Her talent in finding out what truly matters to our clients is top-notch and leaves us all with appreciation!

Katie grew up in Chesterfield, Missouri, as an only child. When she was six, she and her family moved to Southern California to enjoy the water and the sand. Anything water quickly became her favorite activity; she played water polo and swam competitively all four years in high school.

After graduating high school, Katie embarked on numbers and attended Cal State, San Bernardino to study Finance. She juggled many activities while attending school full-time, including a part-time position at Toyota and an internship at Merrill Lynch, working alongside Financial Advisory teams. Her days and weeks were long, but she kept her career goals in mind and focused on her vision of working for a Fortune 500 company.

Post college, Katie accepted a position at Merrill Lynch as a Financial Advisor and later transitioned with a team to open an independent advisory firm in Southern California. Katie comes to us with 15+ years of professional Client Service Experience. She understands what it takes to provide clients with exceptional service and values going the extra mile.

Katie loves the thrill of pushing herself to her limits. Growing up as an only child, she likes to think there is nothing she can’t do! She is currently on the pathway to becoming a Certified Financial Planner (CFP^®) and is excited to assist clients on both the service and advisor side. While this brings her back to her college days of juggling a busy schedule, she is excited to face the challenge.

Katie loves spending time with her daughters, Arianna and Audri. With two young girls, there is never a dull moment in the Reynosa household. You can find her at the soccer fields with her oldest daughter…travel ball is her life…or shopping with her youngest. Best of both worlds. Katie also puts exercise as a priority in her life and dedicates many hours to her local CrossFit gym. Let’s be honest with a busy schedule like hers…it provides mental sanity!

Bella Meier

Operations Manager
isabella@kwbwealth.com

LIKES:
• Iced coffee
• Road trips
• Cool weather
• New challenges

DISLIKES:
• Sitting still or feeling lazy
• Clutter
• Spicy food

If you asked Bella what her favorite thing about being the KWB Operations Manager is she would easily say it’s the never-ending, ever-changing to-do list of tasks and projects — seriously!

Bella grew up right here in Redlands, CA and when it came time to choose a college, she considered leaving the state to be on a collegiate equestrian team, however this meant leaving her beloved childhood horse, Copper, behind. Since leaving him wasn’t an option, Bella chose to stay local and attend the University of Redlands where she studied Business Administration and minored in accounting.

Bella has always enjoyed having a full schedule! While in college, she simultaneously worked several jobs including training horses early in the morning, assisting the Global Business department at the University between classes, housesitting, and assistant managing at a restaurant in downtown Redlands in the evenings. Bella joined the KWB team after virtually graduating in 2021.

As Operations Manager, Bella assists with day-to-day operations and projects, including heading up our annual charity golf tournament. She is a self-proclaimed Excel nerd and is happy to spend her days working on spreadsheets, reports and Salesforce Flows. At the office, she has also acquired the secondary title of Tech Jr. because of her knack for problem solving.

Bella always likes to be busy — or as we like to say, “in demand”. For Bella, it’s all about the challenge. She gladly takes on new projects and challenges because she loves the feeling of accomplishment when the task is completed or a solution has been found, and she can cross it off her list- best feeling ever!

Outside the office, Bella keeps just as busy. You’ll often find her at the local CrossFit gym, riding Copper, or spending time with her husband, Gabe. Together, they enjoy tending to their garden, caring for their flock of 18 chickens, or planning their next adventure — always embracing something new and exciting.

Alena Leyva

Marketing and Social Media Coordinator
alena@kwbwealth.com

LIKES:
• Coffee
• The gym
• Humble people
• Laughing

DISLIKES:
• Mean people
• Eggs
• Spiders
• Loud spaces

As KWB’s Marketing and Social Media Coordinator, Alena brings creativity, warmth, and an infectious enthusiasm to everything she does. She has keen attention to detail. Whether it’s planning out an itinerary or checking for grammatical errors…she’ll catch them all! Maybe it’s the perfectionist within her, or maybe it’s all the coffee she drinks. With a natural talent for seeing the bright side of life, she’s passionate about creating content that connects, uplifts, and makes people smile. Her role allows her to combine her love for storytelling with her dedication to building meaningful connections with clients and colleagues.

Initially born in Colorado and raised in the High Desert, Alena has always lived life with a spirit of adventure. She dabbled in a wide range of sports growing up, eventually gravitating toward running and dirt biking. Today, she keeps that adrenaline alive by riding her motorcycle, never straying too far from the thrill of the ride.

Alena attended California State University Channel Islands, earning her B.A. in Communications. She continues to take courses in various subjects, including psychology, business, math, and sociology. Her goal is to begin a master’s program by 2026 to deepen her knowledge further and broaden her career impact.

Alena has always been drawn to people-focused work. What she finds unique about KWB is the mutual appreciation between the team and clients; she values being part of a place where clients are excited to engage. This role provides the perfect balance for her: a sense of purpose and a work-life balance that allows her to feel good about the mark she’s making in the world.

Outside of work, Alena keeps it simple and soul-nourishing. You’ll likely find her at the gym, enjoying great food, or soaking up the sunshine. A nature lover and travel enthusiast, she’s always planning her next adventure—New Zealand currently tops her bucket list. She’s always open to recommendations, so feel free to share your favorite travel spots the next time you drop in!

Perla Caballero

Client Service Assistant
perla@kwbwealth.com

LIKES:
• Sleeping in
• Traveling and/or hiking to new destinations
• Cleaning and kitchen appliances
• Scrapbooking and crafting
• Target

DISLIKES:
• Being late
• Raw onions
• Laundry
• Pumping gas

Perla is a vibrant and driven individual who recently embarked on a new chapter of her life. At 32 years old, she is embracing the joys and challenges of motherhood! Maximiliano is her delightful baby boy and is about to turn three. He’s entering the phase commonly referred to as “threenager.”

Perla was born in Michoacan, Mexico. When she was three, her family moved to Redlands, and she has remained in the area ever since. She grew up sandwiched between two brothers, and in elementary school, one could catch Perla spending her free time reading children's horror stories.

In 2019, Perla graduated from San Bernardino Valley College with her Business Administration degree.

While navigating the exciting journey of motherhood, Perla has also made significant strides in her professional life. As a newcomer to the finance world, Perla is eager to absorb knowledge, develop her skills, and contribute meaningfully to KWB. She approaches her work with enthusiasm, determination, and a thirst for learning. She’s been a great addition to our Client Service team, ensuring all clients’ needs and wants are met promptly and accurately.

Despite her busy schedule as a working mom, Perla has also nurtured her passion for travel. She eagerly looks forward to opportunities to explore new destinations and immerse herself in different cultures.

Perla’s life is a beautiful blend of family, career aspirations, and a deep desire for personal growth. With her dedication, adaptability, and positive outlook, she is poised to succeed in her professional endeavors and role as a loving and nurturing mother.

Ricardo Salinas

Reporting Analyst / Trader
ricardo@kwbwealth.com

LIKES:
• Outdoors
• Snowboarding
• Seafood
• The Steelers

DISLIKES:
• Chicken
• Diet Soda
• Late Nights
• Traffic

As a Reporting Analyst and Trader at KWB Wealth, Ricky brings a mix of curiosity, precision, and a calm-under-pressure mindset, skills he picked up long before joining the finance world. After high school, he attended Citrus College with plans to become a firefighter. He even earned his EMT license and trained to handle emergencies… just not the kind involving the stock market. Somewhere between long shifts and late-night studying, Ricky realized he was more drawn to financial analysis than fire alarms and decided to make the switch to Finance.

That decision led him to Cal Poly Pomona, where he joined the Student Managed Investment Fund (SMIF). During his time there, Ricky served as an analyst covering the Energy and Technology sectors, diving deep into earnings reports, company valuations, and industry trends. It was there that he discovered the excitement of market research and the strategy behind portfolio management.

After graduating from Cal Poly Pomona with a degree in Business Administration, emphasizing Finance, Real Estate, and Law, Ricky joined KWB Wealth right away. He brings that same analytical focus to client portfolios and reporting, enjoying the process of connecting the dots between data, performance, real-world outcomes, and turning complex numbers into clear, actionable insights.

Outside of work, Ricky keeps life balanced with hobbies that range from relaxed to adrenaline-fueled: playing billiards, riding dirt bikes, camping, hiking, and spending time with his four cats. And when football season rolls around, his weekends belong to the Pittsburgh Steelers, win or lose (mostly win, hopefully).

Pam Gormley

Scheduling Coordinator
pam@kwbwealth.com

LIKES:
• Grandkids’ laughter
• Reading cozy Romcoms
• Turner Classic Movies

DISLIKES:
• Clutter
• Taking out the trash
• Mopping floors
• Oversleeping (the whole day is gone after 8 AM!)

Pam is the grandmom (Pammah) to 13 grandchildren and one great-grandchild (so far). Being with them, watching them laugh, is one of her favorite pastimes.

Born at Camp Pendleton, Pam was a Marine Corps brat who grew up moving every two years to a new base with four brothers and a little sister. Her family was mostly based in Camp Lejeune and Cherry Point (North Carolina), but sometimes in Lewiston, Maine, where all of Pam’s mom’s sisters lived. Pam’s dad wasn’t around a lot due to his role in the Marie Corps, so Pam’s aunts played a big role in helping to raise her and her siblings.

Married at 18 (two months after graduating high school), Pam quickly jumped into work and raised her three children. Travel baseball, soccer, and swimming lessons - there was never any downtime. Her husband stayed home, so being the working parent of the family, Pam often missed those after-school conversations, but she made sure she never missed a ball game. She was very involved with Little League and served on the board as secretary for six years.

Pam has worked in sales, operations, logistics, and customer service for over 40 years. She enjoys listening to clients’ life stories - about where they are now, how they got there, and what they see in the future. She is never short of a joke or two, so if you have any, be sure to tell them to her!

Being semi-retired, she spends her afternoons reading a good, cozy novel set in the early 1900s or watching movies that bring back the times when kids could play outside without worrying about the bad things in life. She loves comedy, country music, dancing, and singing in the kitchen. You may often hear music in the background when she calls to schedule your appointment; you may even hear her singing!