A message from KWB Founder and CEO, Kerry Bubb
Thirty years ago, I started KWB with a clear vision: people deserve a financial partner who shows up, follows through, and genuinely cares about their future. Not just when the market is up. Not just when it is convenient. Always. What I didn’t fully appreciate then was how hard that promise would be to keep — and how much it would shape everything KWB became. This year, as we celebrate three decades in business, I want to share what this anniversary means to me, what it means for our clients, and what it tells us about the road ahead.
A Foundation Built on Trust
When I founded KWB in 1996, the goal was never simply to build a profitable firm. It was to build a team-oriented organization rather than a single-advisor practice, focused on quality growth rather than growth at any cost — a firm that would lead with integrity, serve clients deeply, and create a workplace that develops people and brings out their best. We didn’t grow by chasing trends or making bold bets on the next big thing. We grew the same way trust grows — slowly, consistently, and through action rather than words.
That growth is something we are proud to share. As of June 30, 2026, we oversee $1.60 billion in assets* and our dedicated team of 22 professionals advise and assist hundreds of clients who have trusted us for decades. These numbers aren’t trophies. They’re evidence that when you keep your promises, people notice; that financial planning done well is a relationship, not a transaction. Every dollar we manage is someone’s dream — a retirement worked toward for decades, a legacy someone wants to leave, a future they are counting on us to help protect. We do not take that lightly. We never have.
What Long-Term Thinking Actually Looks Like
In thirty years, I have watched market cycles ebb and flow. I have seen clients panic when markets dip and grow overconfident when they climb. And I have learned that our most important job is not picking the right investment — it’s helping our clients stay the course when every instinct tells them to head toward the exit.
Play to Win — Not to Avoid Losing
Rain or shine, I’m a diehard Miami Dolphins fan. The Dolphins have had a lot more rain than shine lately, but ask any fan from the Dan Marino era what it felt like to watch that offense and you’ll understand what I mean by “play to win — not to avoid losing.” Marino didn’t manage games — he attacked them. That philosophy has stayed with me. You don’t build something great by protecting what you have. You build it by playing to win every single day. Good is the enemy of great, and we have never allowed ourselves to become complacent just because things are going well. In 2025 alone, KWB generated $64 million in net-new assets and grew revenue by 15% year over year. This kind of momentum is not an indication of client investment results, and it doesn’t happen by accident. It happens when a team stays hungry, stays humble, and never stops asking: how do we do this better?
Our Promise
The financial industry is exponentially more complex than when I got into the business almost 40 years ago. Back then I mainly presented seminars and sold annuities. Technology, regulation, markets, products — almost everything looks different now than it did in the ‘80s and ‘90s. But the fundamentals of a great client relationship have not changed at all.
Five commitments, thirty years, never wavered.
- We show up on time. Your time is valuable. We respect it.
- We do what we say we will do. No exceptions. When we commit, we deliver.
- We finish what we start. You will never be handed off mid-stream or left wondering where things stand.
- We treat you with warmth and respect. Every interaction — big or small — reflects how much we value the relationship.
- We act with urgency. Your financial life does not pause. Neither do we.
These are not values we copied from a management book. They are habits practiced for thirty years until they became instinct — for me, and for every member of the KWB team.
What Three Decades Have Taught Us
If I had to distill what’s kept us steady for thirty years, it comes down to a few principles we’ve never compromised. Quality growth over fast growth: not all growth is good growth, and expansion should strengthen a business, not strain it. People first, always: human capital has been our most important investment, from how we hire and develop our team to how we listen to and educate our clients. Team over ego: KWB was never designed to revolve around one individual, because businesses that endure build systems and teams, not dependency on a single person. And raving fans, not transactions: we don’t measure success by the number of interactions we have, but by the quality of the experience behind each one.
Why We Will Never Stop Growing
Here is something I have believed for a long time: when you’re ripe, you rot; when you’re green, you ripen. The moment a firm decides it has everything figured out is the moment it starts falling behind. I think about the companies that were once untouchable and are now cautionary tales. They stopped asking hard questions. They protected what they had instead of building what was next. We have no intention of following that path. “Ask because you want to know. Listen because you want to grow.” That’s where I’ve pointed my compass for over thirty years — in every client meeting, every team conversation, every decision.
The Next Thirty Years
Milestones like this one invite reflection — but they also demand vision. Here is what I see when I look forward. I see a firm that continues to grow not because it chases assets, but because it earns trust — one client relationship at a time. I see a team that stays curious, stays humble, and never loses sight of why we are here. I see clients who have been with us for decades introducing their children to our advisors, and new families walking through our doors because someone they respect said, simply, “you should talk to KWB.” That kind of growth — referral by referral, relationship by relationship — is the kind that lasts.
Thank you for being part of the KWB story. Whether you have been with us since the beginning or are just getting to know us, we’re grateful for your trust, and we do not take it lightly.
Cheers to the next thirty+ years!
Kerry and the KWB Team

*Client assets include assets managed by KWB Wealth as well as certain brokerage, insurance, and other held-away assets for which KWB provides advice, planning, or oversight. This total includes assets that are not continuously managed or supervised and may differ from regulatory assets under management reported on Form ADV.
KWB Wealth is an SEC registered investment adviser. This material is solely for informational purposes. Advisory services are only offered to clients or prospective clients where KWB and its representatives are properly licensed or exempt from licensure. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by KWB unless a client service agreement is in place.
